Manos Canelas is a social enterprise that supports talented mothers with limited financial resources in the region of Ayacucho that aims to create new job opportunities and preserve ancestral weaving and dyeing techniques. This is how Eunoia, a design studio comprising Evelyn Romo, Marian Ruggiero, Frank Diaz and I contacted the founder, Gladys Palomino, to create a virtual product category free of charge so that it could reach more people and thus generate more profits for the community of Ayacucho.